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Why You Should Send Recurring Notifications on Messenger instead of E-mails | How to Setup Tutorial

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📈 How Recurring Notifications Can Boost Your Facebook Marketing Strategy with Chatfuel

Are you aiming to elevate your Facebook marketing strategy and enhance sales? Chatfuel’s Recurring Notifications feature might be just what you need. In this guide, we'll explore how Recurring Notifications work and how you can leverage them to send regular updates to your Facebook page subscribers.

🔍 What are Recurring Notifications?

Recurring Notifications are automated messages sent to your Facebook page subscribers at regular intervals. You can choose from daily, weekly, or monthly schedules to deliver promotional content, such as discounts, product updates, or special offers.

📊 Why Use Recurring Notifications?

  • Higher Engagement Rates: Recurring Notifications boast impressive open rates of 80%, compared to 33% for emails. Click rates also outperform emails, with 13% compared to 2%.
  • Accessibility and Convenience: These notifications are available to all users, aren't classified as spam, and reduce the manual effort required to message each subscriber individually.

🛠️ How to Set Up Recurring Notifications in Chatfuel

Step 1: Ask Users for Permission

  1. Create an Opt-in Flow: Go to Automation → Flows and create a new flow.Choose Facebook Page as the Entry Point and name the flow (e.g., «Opt-in Flow»).Add an opt-in message offering daily, weekly, or monthly notifications.Include a title and an image for the message.Craft a follow-up message that users will see after opting in.Create a topic for the opt-in message.
  2. Go to Automation → Flows and create a new flow.
  3. Choose Facebook Page as the Entry Point and name the flow (e.g., «Opt-in Flow»).
  4. Add an opt-in message offering daily, weekly, or monthly notifications.
  5. Include a title and an image for the message.
  6. Craft a follow-up message that users will see after opting in.
  7. Create a topic for the opt-in message.
  8. Request Permission: Add the opt-in message to the flow, specifying the frequency of notifications (daily, weekly, or monthly).Ensure users understand what they are subscribing to.
  9. Add the opt-in message to the flow, specifying the frequency of notifications (daily, weekly, or monthly).
  10. Ensure users understand what they are subscribing to.

Step 2: Create the Message

  1. Schedule the Notification: Go to the Re-engage tab and choose «Schedule for Later».Select the topic created in the opt-in flow.Add content to your message, which could be a text update or a gallery with images and buttons.Preview the message before setting it live.
  2. Go to the Re-engage tab and choose «Schedule for Later».
  3. Select the topic created in the opt-in flow.
  4. Add content to your message, which could be a text update or a gallery with images and buttons.
  5. Preview the message before setting it live.

🛠️ Examples of Recurring Notifications in Practice

  • E-commerce: Send weekly discount messages to prompt customers to use promo codes and make purchases.
  • Tech Companies: Dispatch monthly newsletters to keep your followers informed and engaged.
  • Events: Send daily updates to event attendees to keep them excited and prepared.

Are you ready to enhance your Facebook marketing strategy with Recurring Notifications? Share your experiences and thoughts on this powerful feature. Stay tuned for more insights and updates on optimizing your marketing efforts.

🔑 Key Insights

  • High Engagement: Recurring Notifications offer superior open and click rates compared to emails.
  • Ease of Use: Automates the messaging process, saving time and reducing manual effort.
  • Practical Applications: Versatile for various industries, including e-commerce, tech, and events.

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